Local Homebuilder Gives Smarts Away

Smart CarRemember the minute, sub-sub-compact car Steve Martin drove in the dreadful remake of The Pink Panther (and in a number of other forgettable movies)?

Well, if you purchase a select Renaissance Homes property, you’ll find one of the 60+ mpg Mercedes-marketed Smart autos parked in your garage at closing.

Perhaps due to the slowdown in new construction sales, local Portland home-builder Renaissance is offering these Earth-friendly, stubby microcars as an incentive to purchase one of their idle, move-in-ready homes in a handful of their developments. (Last year, I commented on the two-bicycle incentive Renaissance provided in their Wilsonville development in an effort to cut down on vehicular traffic.)

With Renaissance’s rightfully earned reputation for environmentally-conscious construction, the eco-friendly Smart car incentive is a fun marketing angle. The Smart cars are a collaboration between Swatch and Mercedes Benz and have only recently become available in Oregon.

The incentive is valued at $26,000. The cars are offered with purchase of select, move-in-ready home scattered among their Sherwood, Wilsonville, Happy Valley, Vancouver, Beaverton, Camas, Canby, and Woodburn developments.

[tags] new construction, incentives, Renaissance Homes, green, Smart car, Mercedes [/tags]

February 12, 2007 · Filed Under Market Activity, National News

Comments

One Response to “Local Homebuilder Gives Smarts Away”

  1. Timothy Spencer on April 20th, 2007 10:54 am

    Is the seller aware that the inclusion of the vehicle constitutes a sales concession? The value of the vehicle must be deducted from the sales price for lending purposes, Federal lending guidelines require it. Failure to do so may result in the misrepresentation of a material fact for the financial benefit of one party over another, in this case it may be the lender.

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