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Travel Oregon–Virtually, if you can’t afford the fuel
Planning a trip to Oregon this summer? Maybe you’re interested in living here, and want to take a couple weeks to drink in all that the region has to offer.
Well if you can afford the third highest fuel cost in the U.S., then come on by. The Welcome Mat is out, and the tourism council has a great resource for you to browse while you plan your visit.
The Portland Business Journal today highlights the launch of a 6-week campaign heralding the start of the heavy travel and tourism season in Oregon. The TravelOregon website features a wealth of visitor resources, events, travel planners, blog entries, recreation venues, arts and cultural attractions, and much more.
My favorite feature of the site is the 365 Days in Oregon multimedia section.
Each banner ad depicts images or video of a uniquely Oregon event or experience — such as the Eighth Annual UFO Festival, the Oregon Shakespeare Festival, roller derby and original Oregon music.
A different ad will appear each day of the six-week campaign period, with the opening line, “Today in Oregon … ” and an accompanying description.
The campaign was designed by the stalwart Portland agency, Wieden + Kennedy (who ironically lost some of the Nike account due to their lack of digital media experience!).
The site reminds me that as a 35-year Oregon resident, I am amazed at my own lack of exposure to the myriad Oregon sights and attractions…something I endeavor to change. Trips to the Wallowas, more exploration of the Oregon high desert, the Gorge, and the majority of the south region of the state are on my agenda.
You can visit the campaign at www.traveloregon.com/365 or subscribe via RSS feed.
[tags] Oregon, travel, website, blog, tourism, attractions, visitors, Wieden + Kennedy [/tags]
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[...] Planning a trip to Oregon this summer? Maybe you’re interested in living here, and want to take a couple weeks to drink in all that the region has to offer. Well if you can afford the third highest fuel cost in the U.S., then come on by. The Welcome Mat is out, and the tourism […] Read more… [...]