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re:PDX is presented by Claire Widmark, broker affiliated with M Realty LLC in Portland, Oregon.
Phone: 971-275-3691
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Which way is the wind blowing? Setting prices for quick sales
While the Portland real estate market may not be suffering some of the inventory and price-erosion problems as in other parts of the country, there are still some homeowners that need to sell quickly.
Home condition, curb appeal, and strong marketing are certainly keys to selling, but proper pricing is the primary motivating factor to entice buyers to act quickly. Pricing decisions purely based on backward-looking information (i.e. a review of comparable properties sold in the past 3 to 6 months) may be an incomplete picture of the true state of the market.
Are homes languishing on the market? Did homes sell for their list price or were steep discounts required? How much inventory has come on the market in the past month? How long are homes in the surrounding neighborhoods taking to sell?
My comparative market analyses are always accompanied by ‘market status’ sheet, showing active, pending, and sold properties in the same geographic area, with figures for length of time on the market and listed price vs. sold price.
Past performance is helpful, but current trends are just as important if you need to sell your home quickly. Here’s a convincing clip from Money Talks.
[tags] home, house, sell, advice, Money Talks, CMA, comparables, values [/tags]
Travel Oregon–Virtually, if you can’t afford the fuel
Planning a trip to Oregon this summer? Maybe you’re interested in living here, and want to take a couple weeks to drink in all that the region has to offer.
Well if you can afford the third highest fuel cost in the U.S., then come on by. The Welcome Mat is out, and the tourism council has a great resource for you to browse while you plan your visit.
The Portland Business Journal today highlights the launch of a 6-week campaign heralding the start of the heavy travel and tourism season in Oregon. The TravelOregon website features a wealth of visitor resources, events, travel planners, blog entries, recreation venues, arts and cultural attractions, and much more.
My favorite feature of the site is the 365 Days in Oregon multimedia section.
Each banner ad depicts images or video of a uniquely Oregon event or experience — such as the Eighth Annual UFO Festival, the Oregon Shakespeare Festival, roller derby and original Oregon music.
A different ad will appear each day of the six-week campaign period, with the opening line, “Today in Oregon … ” and an accompanying description.
The campaign was designed by the stalwart Portland agency, Wieden + Kennedy (who ironically lost some of the Nike account due to their lack of digital media experience!).
The site reminds me that as a 35-year Oregon resident, I am amazed at my own lack of exposure to the myriad Oregon sights and attractions…something I endeavor to change. Trips to the Wallowas, more exploration of the Oregon high desert, the Gorge, and the majority of the south region of the state are on my agenda.
You can visit the campaign at www.traveloregon.com/365 or subscribe via RSS feed.
[tags] Oregon, travel, website, blog, tourism, attractions, visitors, Wieden + Kennedy [/tags]
